Why search is so important

In today’s web savvy world, Search Engine Optimisation (SEO) is a major force driving most successful internet marketing strategies. Robert Beerworth demonstrates how vital the search process is to a company’s overall online business strategy. Organisations can optimise their search engine rank by implementing a combination of keywords, careful and strategic placement and analysis boost. Robert explains how to engage users by ensuring your web site contains relevant, accessible and useful content, potentially boosting your return on investment.

Robert Beerworth is recognised as a driving force in shaping the Australian website design and development industry. Let Robert reveal why search is still one of the most effective ways to reach nich communities in a user-driven domain. Robert describes how his effective strategies have helped attract users seeking information, by using one of the most effective ways to make a brand connection.

 

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Robert’s blog is all about the web design industry in Australia as well as his thoughts on business, online marketing, Web 2.0, search, corporate branding and web strategies.


On the 3- 6 April 2009 I presented in Melbourne at APEC Conference on Government, Intellectual Property and the Internet. Read more about the APEC Melbourne Conference.


On the 17 Feb 2009 I presented at the  AIMIA Web 3.0 Gets Personal on recommendation systems and how they can be tailored to our personal tastes.  Read more about the AMIMA Event.


I presented on the 15 Jul 2009 at the  AIMIA "Playing by the Rules"  covering such topics as legal risk and compliance issues on the website.   See the presentation


I presented at the Asia-Pacific Professional Services Marketing Association Seminar on the 22/09/2009 in Sydney. Read more about this event.


I presented at the Online Retailer Expo and Conference, in Sydney on the 18th-19th of August 2009See the presentation.


 
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