The power of social media

Social media is connecting users and organisations by disbanding geographical and cultural boundaries - communicating through online social platforms. Managing Director of Wiliam, Robert Beerworth, will outline how social media indicates an important shift in user generated content. Social media is opening an online market for organisations to share their brand globally, in a distinctively personal way.

Essentially, consumers have become marketers and brand leaders. Robert Beerworth shares his insight into the endless possibilities for social media.

Robert’s leading Web 2.0 agency, Wiliam, is utilising social outlets such as Facebook to create unique online marketing tools. Developing custom Facebook Applications, clients have been able to reach new and existing target demographics via social networking. Robert Beerworth co-created the Wiliam branded ‘Blog RSS Feed Reader’ – an application built on the Facebook Platform.

 

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Robert’s blog is all about the web design industry in Australia as well as his thoughts on business, online marketing, Web 2.0, search, corporate branding and web strategies.


On the 3- 6 April 2009 I presented in Melbourne at APEC Conference on Government, Intellectual Property and the Internet. Read more about the APEC Melbourne Conference.


On the 17 Feb 2009 I presented at the  AIMIA Web 3.0 Gets Personal on recommendation systems and how they can be tailored to our personal tastes.  Read more about the AMIMA Event.


I presented on the 15 Jul 2009 at the  AIMIA "Playing by the Rules"  covering such topics as legal risk and compliance issues on the website.   See the presentation. 


I presented at the Asia-Pacific Professional Services Marketing Association Seminar on the 22/09/2009 in Sydney. Read more about this event.


I presented at the Online Retailer Expo and Conference, in Sydney on the 18th-19th of August 2009. See the presentation.


 
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