The power of social media

Social media is connecting users and organisations by disbanding geographical and cultural boundaries - communicating through online social platforms. Managing Director of Wiliam, Robert Beerworth, will outline how social media indicates an important shift in user generated content. Social media is opening an online market for organisations to share their brand globally, in a distinctively personal way.

Essentially, consumers have become marketers and brand leaders. Robert Beerworth shares his insight into the endless possibilities for social media.

Robert’s leading Web 2.0 agency, Wiliam, is utilising social outlets such as Facebook to create unique online marketing tools. Developing custom Facebook Applications, clients have been able to reach new and existing target demographics via social networking. Robert Beerworth co-created the Wiliam branded ‘Blog RSS Feed Reader’ – an application built on the Facebook Platform.