Spam or Email marketing ?

Email is a commanding online marketing tool utilised to enrich brand awareness and advertising connections. Robert Beerworth’s keynote presentation will clarify the difference between spamming and email marketing - and how it is used to broadcast rich and alluring information and marketing messages. Robert Beerworth discusses how organisations can discover the most suitable tools and effective tips for your next email marketing campaign.

Why is email marketing so effective? Learn from Robert Beerworth, Managing Director of Wiliam, why an email marketing strategy is a key component in achieving branding and marketing objectives. Robert will demonstrate how email marketing builds brand awareness, offers promotion and drives call-to-action.

 

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Robert’s blog is all about the web design industry in Australia as well as his thoughts on business, online marketing, Web 2.0, search, corporate branding and web strategies.


On the 3- 6 April 2009 I presented in Melbourne at APEC Conference on Government, Intellectual Property and the Internet. Read more about the APEC Melbourne Conference.


On the 17 Feb 2009 I presented at the  AIMIA Web 3.0 Gets Personal on recommendation systems and how they can be tailored to our personal tastes.  Read more about the AMIMA Event.


I presented on the 15 Jul 2009 at the  AIMIA "Playing by the Rules"  covering such topics as legal risk and compliance issues on the website.   See the presentation. 


I presented at the Asia-Pacific Professional Services Marketing Association Seminar on the 22/09/2009 in Sydney. Read more about this event.


I presented at the Online Retailer Expo and Conference, in Sydney on the 18th-19th of August 2009. See the presentation.


 
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