Developing an online strategy

Developing an online business strategy has become one of the most challenging, yet vital, steps in the online marketing process. Robert Beerworth, a key figure in the Australian web development industry, can outline how research, definition of target demographic and brand development is a fundamental segment of your marketing campaign and overall business strategy.

Robert Beerworth built Wiliam, a leading Web 2.0 design, development and marketing firm over 10 years ago. His experience, knowledge and unquestionable passion for the internet have driven Robert to recognise the importance of building the best web sites. Whether its design, development, strategy or online marketing, gain a deep understanding as Robert explains how his thoughts, predictions and strategies have contributed to the success of countless high profile Web 2.0 projects.

 

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Robert’s blog is all about the web design industry in Australia as well as his thoughts on business, online marketing, Web 2.0, search, corporate branding and web strategies.


On the 3- 6 April 2009 I presented in Melbourne at APEC Conference on Government, Intellectual Property and the Internet. Read more about the APEC Melbourne Conference.


On the 17 Feb 2009 I presented at the  AIMIA Web 3.0 Gets Personal on recommendation systems and how they can be tailored to our personal tastes.  Read more about the AMIMA Event.


I presented on the 15 Jul 2009 at the  AIMIA "Playing by the Rules"  covering such topics as legal risk and compliance issues on the website.   See the presentation


I presented at the Asia-Pacific Professional Services Marketing Association Seminar on the 22/09/2009 in Sydney. Read more about this event.


I presented at the Online Retailer Expo and Conference, in Sydney on the 18th-19th of August 2009See the presentation.


 
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