Developing an online strategy

Developing an online business strategy has become one of the most challenging, yet vital, steps in the online marketing process. Robert Beerworth, a key figure in the Australian web development industry, can outline how research, definition of target demographic and brand development is a fundamental segment of your marketing campaign and overall business strategy.

Robert Beerworth built Wiliam, a leading Web 2.0 design, development and marketing firm over 10 years ago. His experience, knowledge and unquestionable passion for the internet have driven Robert to recognise the importance of building the best web sites. Whether its design, development, strategy or online marketing, gain a deep understanding as Robert explains how his thoughts, predictions and strategies have contributed to the success of countless high profile Web 2.0 projects.