Designing content rich sites

Online business has become highly competitive for newcomers and old hands alike. Websites within a Web 2.0 portal must have a global appeal, niche innovations or service. Robert Beerworth’s keynote presentation unveils the means to creating effective, unique and engaging web site content. Content is certainly king – Robert demonstrates how well structured content generates interest and links, driving more targeted traffic to your website.

Why is content so important? Listen and learn as Robert Beerworth reveals the significance of content rich websites within a Web 2.0 world. Hear how the eruption of user generated media, growth of social search and the evolution of Web 2.0, which encourages participation, are driving traffic and e-commerce on the internet today. Gain specialist insight from Robert Beerworth, Managing Director of Wiliam, as to why content and technologies, such as social bookmarking, are no longer a Web 2.0 publicity stunt – but rather best-practice for market leaders.