Designing content rich sites

Online business has become highly competitive for newcomers and old hands alike. Websites within a Web 2.0 portal must have a global appeal, niche innovations or service. Robert Beerworth’s keynote presentation unveils the means to creating effective, unique and engaging web site content. Content is certainly king – Robert demonstrates how well structured content generates interest and links, driving more targeted traffic to your website.

Why is content so important? Listen and learn as Robert Beerworth reveals the significance of content rich websites within a Web 2.0 world. Hear how the eruption of user generated media, growth of social search and the evolution of Web 2.0, which encourages participation, are driving traffic and e-commerce on the internet today. Gain specialist insight from Robert Beerworth, Managing Director of Wiliam, as to why content and technologies, such as social bookmarking, are no longer a Web 2.0 publicity stunt – but rather best-practice for market leaders.

 

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Robert’s blog is all about the web design industry in Australia as well as his thoughts on business, online marketing, Web 2.0, search, corporate branding and web strategies.


On the 3- 6 April 2009 I presented in Melbourne at APEC Conference on Government, Intellectual Property and the Internet. Read more about the APEC Melbourne Conference.


On the 17 Feb 2009 I presented at the  AIMIA Web 3.0 Gets Personal on recommendation systems and how they can be tailored to our personal tastes.  Read more about the AMIMA Event.


I presented on the 15 Jul 2009 at the  AIMIA "Playing by the Rules"  covering such topics as legal risk and compliance issues on the website.   See the presentation


I presented at the Asia-Pacific Professional Services Marketing Association Seminar on the 22/09/2009 in Sydney. Read more about this event.


I presented at the Online Retailer Expo and Conference, in Sydney on the 18th-19th of August 2009See the presentation.


 
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