The ingredients are all the same. Planning, strategy and marketing. Small business websites might seem difficult from one angle, though working to a few simple rules should ensure a more than satisfactory outcome.

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Today I spoke at a fascinating event, ‘A World of Web 2.0’, held by AIMIA and supported by Microsoft and gold sponsors, Wiliam. It was a 2 hour interactive forum that offered insight into the opportunities and risks associated with new technology and the different ways users are experiencing it online.

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Utilising a combination of transparent development, enormous and captive audience and a framework designed to promote viral communication - clearly Facebook has hit the nail on the head.

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The article, ‘Web 2.0 Innovator Leaps Facebook Frontier’ was published on SmartCompany.com.au this afternoon, and is a compliment to everyone involved with Wiliam. It’s certainly an exciting period for Wiliam, as we continue to grow and strength our position as a market leader win the web design and development space.

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After extensive experimentation and many late night discussions, The Blog RSS Feed Reader was born. A collaboration between myself and Wiliam staff members, Benjamin Christie and Jason Deacon – the feeder syndicates blogs via an RSS feed, directly onto Facebook Profiles - displayed for everyone to see in social networks.

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