I was asked by Hannover Fair to appear as a guest speaker on the topic "Blogging and Business" at CeBIT Australia 2008 today.

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I was asked by Hannover Fair to appear as a guest speaker on the topic "Search and Web 2.0" at CeBIT Australia 2008 today.

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I was asked by Hannover Fair to appear as a guest speaker on the topic "Blogging and Business" at CeBIT Australia 2008 today.

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The World Wide Web presents a fantastic distraction to marketers and builders of websites; before we’ve mastered email marketing, we’ve moved onto facebook. While there is nothing wrong with utilising and taking advantage of the most current technologies and marketing applications, it makes more sense to have the house in order first.

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The key to a business successfully implementing Web 2.0 hinges on the business genuinely understanding Web 2.0, and knowing why it should change.

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Today I spoke at a fascinating event, ‘A World of Web 2.0’, held by AIMIA and supported by Microsoft and gold sponsors, Wiliam. It was a 2 hour interactive forum that offered insight into the opportunities and risks associated with new technology and the different ways users are experiencing it online.

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Utilising a combination of transparent development, enormous and captive audience and a framework designed to promote viral communication - clearly Facebook has hit the nail on the head.

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The article, ‘Web 2.0 Innovator Leaps Facebook Frontier’ was published on SmartCompany.com.au this afternoon, and is a compliment to everyone involved with Wiliam. It’s certainly an exciting period for Wiliam, as we continue to grow and strength our position as a market leader win the web design and development space.

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News was released today that Microsoft has struck a deal to invest $240 million into the social networking portal, Facebook.

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While preparing for a presentation I gave yesterday, I stumbled upon a statistic – over a quarter of all US travel related sales will be made online. That’s led to a huge shift in every aspect of running an organisation within the travel and tourism industry.

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After extensive experimentation and many late night discussions, The Blog RSS Feed Reader was born. A collaboration between myself and Wiliam staff members, Benjamin Christie and Jason Deacon – the feeder syndicates blogs via an RSS feed, directly onto Facebook Profiles - displayed for everyone to see in social networks.

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