Getting your website and online strategy in order is much more important than Twittering… though when you’re in order, use social media to its advantage.

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Following an AIMIA presentation a few months back on ‘Recommendations Systems’ – where I effectively waived businesses away from implementing such Systems, or not at least until they had the bigger priorities on their websites sorted – I was interviewed by NetRegistry’s NETT Magazine on the topic.

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The ingredients are all the same. Planning, strategy and marketing. Small business websites might seem difficult from one angle, though working to a few simple rules should ensure a more than satisfactory outcome.

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The focus for a successful website change depending on where in life the website is: for a new website, I’d focus on the basics. For a successful website, it’s about usability and the ability of users to transact with the website. I did make up the term, 360 navigation though the principal is sound and forms the basis of good architecture.

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Flash is a fantastic technology and brings very real benefits to websites and the users of websites. It’s really unfortunate that it’s dogged by so many mistruths.

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The World Wide Web presents a fantastic distraction to marketers and builders of websites; before we’ve mastered email marketing, we’ve moved onto facebook. While there is nothing wrong with utilising and taking advantage of the most current technologies and marketing applications, it makes more sense to have the house in order first.

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After extensive experimentation and many late night discussions, The Blog RSS Feed Reader was born. A collaboration between myself and Wiliam staff members, Benjamin Christie and Jason Deacon – the feeder syndicates blogs via an RSS feed, directly onto Facebook Profiles - displayed for everyone to see in social networks.

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