I was asked by Hannover Fair to appear as a guest speaker on the topic "Blogging and Business" at CeBIT Australia 2008 today.

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The ingredients are all the same. Planning, strategy and marketing. Small business websites might seem difficult from one angle, though working to a few simple rules should ensure a more than satisfactory outcome.

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I was asked by the Institute of Chartered Accountants (Australia) to contribute a piece to their IT Interest Group newsletter; the focus was the essential elements of building an SME Professional Services website.

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Flash is a fantastic technology and brings very real benefits to websites and the users of websites. It’s really unfortunate that it’s dogged by so many mistruths.

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Good websites work. Bad websites don’t. The constitution of a good website is varied and continually changing, though it begins with the development of the website.

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The Internet is no longer an art, it’s a science. Nobody questions anymore the importance of the Internet for business. And yet so many websites are mere redesigns of the former website, with no strategy or business-case for their existence. Good websites can deliver great outcomes for their owners, though it needs to start with a plan.

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The World Wide Web presents a fantastic distraction to marketers and builders of websites; before we’ve mastered email marketing, we’ve moved onto facebook. While there is nothing wrong with utilising and taking advantage of the most current technologies and marketing applications, it makes more sense to have the house in order first.

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The reality of it is that most people do not read the bulk of websites they visit; this is in part a reflection of the nature of how people browse the Internet after years of experience, and in part a reflection the readability and relevance of websites. People need to want to read a website and it’s not that difficult to achieve that.

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The key to a business successfully implementing Web 2.0 hinges on the business genuinely understanding Web 2.0, and knowing why it should change.

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Today I spoke at a fascinating event, ‘A World of Web 2.0’, held by AIMIA and supported by Microsoft and gold sponsors, Wiliam. It was a 2 hour interactive forum that offered insight into the opportunities and risks associated with new technology and the different ways users are experiencing it online.

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Utilising a combination of transparent development, enormous and captive audience and a framework designed to promote viral communication - clearly Facebook has hit the nail on the head.

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The article, ‘Web 2.0 Innovator Leaps Facebook Frontier’ was published on SmartCompany.com.au this afternoon, and is a compliment to everyone involved with Wiliam. It’s certainly an exciting period for Wiliam, as we continue to grow and strength our position as a market leader win the web design and development space.

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News was released today that Microsoft has struck a deal to invest $240 million into the social networking portal, Facebook.

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The eCommerce shopping process is obviously very different to the real-world shopping process and we are far more committed to entering our pin by the time we have made it to the counter at our local Bunnings. It is just too easy to build a shopping cart, click checkout and then leave altogether without another thought.

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