Today I spoke at a fascinating event, ‘A World of Web 2.0’, held by AIMIA and supported by Microsoft and gold sponsors, Wiliam. It was a 2 hour interactive forum that offered insight into the opportunities and risks associated with new technology and the different ways users are experiencing it online.
An impressive collaboration of guest speakers from across the spectrum voiced their beliefs on the present and future of a Web 2.0 world.
Recognised industry authorities presented on a variety of topics, including mobile and digital services online, the evolution of ‘Generation C’ and the uptake of ‘Enterprise 2.0’.
A conglomerate of the nation’s Web 2.0 specialists gathered to take part:
- Michael Kordahi, Developer Evangelist, Microsoft Australia
- Jennifer Wilson, Managing Director, HWW
- Oliver Palmer, COO, Tiger Spike
- Malcolm Adler, Director of Digital Business, KMPG
- Scott-Bradley Pearce, Strategic Media & Syndication Advisor, CNET Networks Australia
I discussed the future of Web 2.0 in the forum, examining key questions raised within organisations today, they include:
Where are businesses today?
I find it incredibly exciting to see more and more businesses recognising Web 2.0, even asking for Web 3.0. Countless businesses however, simply do not have a clear view of how Web 2.0 works, or how it can work for them.
Amongst the blogs, social networking portals, forums, and online tools, organisations can no longer treat websites into stagnant advertising material that users momentarily glance at.
The web is as personal as ever – considered as a tight-knit virtual community where like-minded users interact. Integrate tools such as social networking applications, RSS Feeds and AJAX, and the information users crave is delivered instantaneously and is available on demand.
It’s plain to see why Web 2.0 is shifting businesses reach – revolutionising how organisations interact with consumers and the development of online products and services.
The forum provided me with a detailed exploration of innovative new technology that’s being developed here in Australis and oversears - and the suggestions and endless opportunities for corporate Australia.
To download a copy of my presentation, please click here.
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