I was asked by Hannover Fair to appear as a guest speaker on the topic "Blogging and Business" at CeBIT Australia 2008 today.

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I was asked by Hannover Fair to appear as a guest speaker on the topic "Blogging and Business" at CeBIT Australia 2008 today.

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I was asked by Hannover Fair to appear as a guest speaker on the topic "Search and Web 2.0" at CeBIT Australia 2008 today.

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The ingredients are all the same. Planning, strategy and marketing. Small business websites might seem difficult from one angle, though working to a few simple rules should ensure a more than satisfactory outcome.

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The focus for a successful website change depending on where in life the website is: for a new website, I’d focus on the basics. For a successful website, it’s about usability and the ability of users to transact with the website. I did make up the term, 360 navigation though the principal is sound and forms the basis of good architecture.

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I was asked by the Institute of Chartered Accountants (Australia) to contribute a piece to their IT Interest Group newsletter; the focus was the essential elements of building an SME Professional Services website.

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Flash is a fantastic technology and brings very real benefits to websites and the users of websites. It’s really unfortunate that it’s dogged by so many mistruths.

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Good websites work. Bad websites don’t. The constitution of a good website is varied and continually changing, though it begins with the development of the website.

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The Internet is no longer an art, it’s a science. Nobody questions anymore the importance of the Internet for business. And yet so many websites are mere redesigns of the former website, with no strategy or business-case for their existence. Good websites can deliver great outcomes for their owners, though it needs to start with a plan.

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The World Wide Web presents a fantastic distraction to marketers and builders of websites; before we’ve mastered email marketing, we’ve moved onto facebook. While there is nothing wrong with utilising and taking advantage of the most current technologies and marketing applications, it makes more sense to have the house in order first.

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The reality of it is that most people do not read the bulk of websites they visit; this is in part a reflection of the nature of how people browse the Internet after years of experience, and in part a reflection the readability and relevance of websites. People need to want to read a website and it’s not that difficult to achieve that.

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The key to a business successfully implementing Web 2.0 hinges on the business genuinely understanding Web 2.0, and knowing why it should change.

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